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Pocket Listings

MacPherson Westhoff Group Sold 31% of their listings as pocket listings last year alone.

What is a “pocket listing”?

A pocket listing is a real estate industry term for a property that is not on the public market. It could either mean that it will be coming on the market in the future or that the seller does not want the property to be advertised publicly

How does this Benefit You?

If you are a buyer who has seen everything on the market and can’t seem to find what you are looking for, you can be privy, and first in line, to the hundreds of pocket listings in our database before they become available to the general public. This gives you a huge leg up in your search, offering opportunities that other buyers never know about.

If you are a seller, this innovative system can be incredibly beneficial. Many sellers working with MacWest agents sell their property before hitting the market. Not only does this mean that you don’t have to go through the typical on-the-market selling process with showings, open houses, and keeping your property pristine at all times, but it also allows you to sell for a higher price than it may sell for if on the market. If a buyer wants your property and doesn’t want to be subject to extensive competition if it goes on the market, they are typically willing to pay a premium.  Our sellers that have sold their properties as pocket listing have been over the moon with the price and convenience.

TThe agents at MacPherson Westhoff are all off-market specialists, helping buyers buy and sellers sell a record amount of properties before they hit the market. Generally, 30% of our sales are off-market properties. MacPherson Westhoff is part of the largest pocket listing networks in Chicago: Top Agent Network, Compass Coming Soon, and the Private Listing Network on the MLS.  We also have other networks of agents that meet regularly to share their upcoming listings. This is a huge value to all of our clients

 

Compass Coming Soon

Compass Coming Soon is a part of the Compass search that has Compass listings that have not yet hit the public market.  For buyers, this is a great opportunity to have access to listings that other buyers don’t have access to.  Ask us today to set you up on a Compass Coming Soon search and get listings sent directly to you every day!

For sellers, drive buyer interest and buzz with Compass Coming Soon, which affords prospective buyers a glimpse of your home before it officially comes on the market. Listing your property first on Compass Coming Soon can build anticipation among potential buyers, drive up its value, and shorten the sales timeline. Coming Soon creates two separate opportunities to launch your property: First on Compass.com, and then later when the listing goes live on the MLS and aggregate sites. Testing the market with Coming Soon helps your listing to perform even better, once it opens to the public. You’ll gain invaluable insights on pricing, photos, and positioning.

Early To List, Early to Sell

Listing your property first on Compass Coming Soon can build anticipation among potential buyers, drive up its value, and shorten the sales timeline.

Twice The Exposure

Coming Soon creates two separate opportunities to launch your property: First on Compass.com, and then later when the listing goes live on the MLS and aggregate sites.

Get Feedback, Fast

Testing the market with Coming Soon helps your listing to perform even better, once it opens to the public. You’ll gain invaluable insights on pricing, photos, and positioning.

Top Agent Network

Top Agent Network is an exclusive invite-only for the top 10% of agents. Top producing agents put their listings on TAN before hitting the market. MacPherson Westhoff is actively on the network daily searching off-market listings and inquiring about upcoming listings for their buyers.  We also post all of our upcoming listings here and have sold many listings through this network! 

 

Compass

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