SpecialtiesBuyer's Agent, Listing Agent, Relocation, Consulting, New Construction, Rehab Projects, Staging, Contract to Close Logistics, Contractors, Luxury MarketsLanguages: English, Spanish
EducationBachelor of Arts (B.A.), Duke University
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Pam Gottfred MacPherson does it all. She’s “always frank and honest with opinions on what needs to be done to help your home sell quickly for top dollar,” and isn’t afraid to get her hands dirty during the staging process. Because selling and buying is a very personal and emotional experience, she believes it’s important to have a voice that appreciates the delicacy of the situation but still stays grounded, direct, and factual in the process. “Many homes have great bones and potential. I love helping the seller stage their home to help attract today’s buyer and adjust to the ever-changing demands of the market.”
Pam specializes in luxury markets in the near north suburbs of Glenview, Golf, Evanston, Wilmette, Winnetka, and Kenilworth and has extensive experience with new construction and rehab projects. Before specializing in the Northshore market, Pam helped clients and developers buy and sell in various Chicago neighborhoods such as West Town, Lincoln Park, Lakeview, among others. As she started focusing more on the North Shore, she started the MacPherson Westhoff Group with her City teammate Hayley Westhoff to make the Urban to Suburban transition smoother for their buyers and sellers. They offer a variety of concierge services to their clients to assist with any roadblocks in the home purchase and sales environment including decluttering services, staging, contractors, and advanced marketing. They have a licensed specialist on their team in almost every neighborhood of the North Shore Suburbs, Western Suburbs, and Chicago Neighborhoods. Clients benefit from first-hand knowledge of products, pricing, and negotiation. For sellers, Pam has a proven track record of selling homes at a 96.9% list-to-sales price ratio, according to Broker Metrics powered by the MLS. MacPherson Westhoff Group did over 125M in sales in 2020 after transitioning to Compass from their previous brokerage and looking to hit over 125M this year.
Pam grew up in the Village of Golf and attended Glenbrook South High School, then went on to be a scholarship athlete at Duke University. She and her husband moved four times in their first five years of marriage. “All of our moves and researching communities and homes in different states is where my experience and love for real estate started.” Before moving to Glenview, she and her family lived in Evanston for 10 years. Her husband, Matt, is the Associate Head Coach and Defensive Backs Coach for Northwestern University’s football team.
Pam’s competitive nature, strong negotiation skills, staging design experience, and extensive market knowledge bring unique skills to her clients. When not selling homes she enjoys spending time with her husband and three children and cheering on the Northwestern Football Team.
Five stars is not enough to rate our experience working with Pam. We contacted her for the sale of our home, and purchase of our new home and she quickly took over with her team and got the job done. Her team impressively had our home staged, photos complete and marketing done within a few short days. There were times we had to reach Pam early mornings and late evenings and she was always responsive and went above and beyond to answer our questions and help us feel 100% comfortable with our decisions. Pam is professional and a straight shooter in regards to numbers and strategy. We had a fantastic experience working with Pam and her team and would highly recommend them to anyone in the area.
It was an absolute pleasure to work with Pam! Where to even start... we were moving from out of state and Pam provided invaluable knowledge of the locale, process, contacts, contractors, etc. She is very accommodating and responds quickly to questions and requests. We were selling our house (out of state) at the same time, and by comparison, Pam made things super easy and the next steps in the process were always clear. Extremely resourceful, she was able to get us quotes and inspection on almost no notice! She is also a great problem solver and I felt like anything was possible. I would definitely recommend working with Pam! Thanks for a great experience!
I don’t know where to begin with my enthusiastic recommendation for Pam and her team. First, if you are looking to buy in Glenview, Pam knows every block, every nook and cranny and every neighborhood nuance possible. She is an absolute expert on this location. When we moved here from the city in 2014, we used a realtor from Winnetka and while she was lovely, she didn’t know Glenview specifically and it wound up hurting us in our home choice. Pam’s knowledge of homes is astonishing. She knows all the questions to ask during a showing that I couldn’t even fathom. It was like watching a pro in action as she looked around houses and rattled off questions about the windows, water heaters, land slope, etc. If you are a first-time buyer - you want Pam with you. We listed during the pandemic, and she did an excellent job of letting us decide when we felt comfortable with showings, how to prepare with everyone at home, etc. Most impressively, Pam was there to guide us through a stressful process with our buyers. I don’t know what we would have done without her. They were next-level difficult people and without her, the sale would never have happened. She is ridiculously good at her job. Her team also does a good job of stepping in and providing coverage when Pam is unavailable. Everyone on the team was equally impressive.